Independent Publishing - Articles Archive
from May 15, 2009 to February 16, 2009
The most recent statistical data by duplicated content analysis engine Attributor indicates that nearly half of the web sites taking content from major publishers are copying more than 90 percent of the original text of articles. For prestigious and long-established news organization like AP, this is ...
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John Blossom - Shore - May 15, 2009
 
Tracking and monitoring your incoming links can provide you with great and valuable insight into which sites, social media and other web traffic sources are sending you the best and most qualified visitors for your web site. But how do you go about analyzing those incoming ...
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Pavel Israelsky - Nana10 - May 6, 2009
 
Video playlists are a simple but effective way for web publishers to create extra content that has much greater value than a single clip. By aggregating, picking and selecting a compilation of videos on a certain topic or subject, you can offer something unique and special ...
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Robin Good - May 4, 2009
 
The online video advertising market seems to show no decline despite the economic crisis. The last report from LiveRail shows that average CPMs keeps growing bravely, and internet video consumption has been experiencing a massive growth of 40% and more.
Since this trend has kept growing almost ...
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IAB Digital Video Committee - IAB - April 27, 2009
 
One of my greatest traffic sources is Google Image Search, and, if you like me, utilize plenty of high quality, well-selected images for your web site, it is likely that the same thing has already happened to you as well.
In case you are not yet ...
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Robin Good and Peter Linsley - Google Webmaster Central YouTube Channel - April 24, 2009
 
If you want to cover sensitive issues on your blog, or just keep unwanted readers off your content, here are some specific guidelines on how to blog anonymously while maintaining greater control of your personal privacy.
As whistleblowing bloggers keep reporting on stories often ignored by mainstream ...
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Electronic Frontier Foundation Team - Electronic Frontier Foundation - April 15, 2009
 
To display, embed or publish a RSS feed on your home page or blog post, there are a number of little known tools, scripts and web services that can solve your need in a matter of minutes. Here's a live example of an RSS feed embedded ...
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Robin Good - April 13, 2009
 
Give your readers a way to talk to you straight from your web site with a single click of their mouse. That is the promise that several click to call web service providers are offering to bloggers big and small. By simply signing up for one ...
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Robin Good - April 8, 2009
 
Getting your book published under a Creative Commons license may still be one of the hardest task a writer has to go through, as most traditional book publisher still look at open licensing schemes like CC with great skepticism and fear.
But according to Xtine Burrough and ...
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Xtine Burrough and Michael Mandiberg - Digital Foundations - April 3, 2009
 
These are challenging economic times for newspapers. While print advertising is feeling the majority of the brunt, a news organization’s online component has the potential to increase its ad revenue significantly.
Quality content and desirable audiences give news organizations a big advantage over other online publishers; ...
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Rajeev Goel - PubMatic - April 1, 2009
 
As the whole online advertising landscape struggles with the economic crisis, AdSense is no exception: online publishers are experiencing a persistent drop of ad revenues. But why is this crisis emptying your pockets? To find out, I've brought together for you the best resources and articles ...
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Robin Good - March 25, 2009
 
Do you want to automatically translate all of the pages of your web site into the most popular languages and facilitate foreign visitors get an insight into your content without hiring a pro translator? Here is MasterNewMedia guide to the best tools and services to automatically ...
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Robin Good - March 23, 2009
 
How do you monetize free? Can you make money by giving away your very best ideas and content? In this video, publisher Tim O'Reilly makes an argument for open publishing, and explains how can you earn money from giving away your stuff without selling it.
If you ...
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Tim O'Reilly - Open Publishing Lab - March 18, 2009
 
To write a blog post when you are not connected to the Internet, offline blog editors are the official solution. With these tools you can easily write, edit, spell-check and manage the content of your blog even though you are not connected to the net. ...
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Robin Good - March 16, 2009
 
How do you increase dramatically the number of users in your community? Building an online community is not as easy as it seems, but Matt Mullenweg, founding developer of WordPress, has some specific advice on how to effectively start-up your online community.
People love to be part ...
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Matt Mullenweg - BayCHI - March 11, 2009
 
Looking for a free service to host your first blog site? Doubtful about which hosted blogging service to choose? If you are still not ready to code and configure your blog by yourself or do not have the budget to hire a webmaster, a free hosted ...
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Robin Good - March 9, 2009
 
Do you know what ad network defaulting, pass-backs and daisy-chaining are? Are you looking for solutions that would help you eliminate the serving of PSAs or empty ad slots on your web site? Unsatisfied with the amount of unmonetized ads even when leveraging multiple ad networks?
Ad ...
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PubMatic Team - PubMatic - March 4, 2009
 
Traditional media publishers have no clue as to how they are going to make revenues from online distribution and many of them, are quickly drying up their last reserves. As a matter of fact, as content media expert John Blossom reports in this article, many potential ...
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John Blossom - Shore - February 25, 2009
 
Online Key Performance Indicators (KPI) are web metrics used to help an any Internet publisher define and measure progress toward achieving its communication and business goals. Identifying and selecting your key online performance indicators is a great strategy to measure the performance of your online business ...
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Brian O' Sullivan - Google Conversion Blog - February 18, 2009
 
How can you create something so interesting that people will want to share it? Viral marketing strategy may help you find the answer to this one.
Viral marketing is a marketing approach allowing a message to seemingly self-propel itself rapidly to an ever growing number of people, ...
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Robin Good - February 16, 2009
 
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