Independent Publishing - Articles Archive
from March 29, 2010 to December 23, 2009

A domain name is the unique label that defines who you are and what you do on the web, even before someone can see your web site. Your domain name is the very first thing a visitor or potential customer knows about your web site. The ... read more

Would you get excited if I told you that how to diagnose which actions will help ad pricing to leave the economic downturn in the rear view mirror? Are you interested in analyzing the latest online advertising trends by looking at last year data and see ... read more

In the age of social marketing, online forums are, next to Facebook, Twitter and your favorite social media network, an ideal natural outlet for marketing your content in an ethical, helpful and altruistic way. As online forums are an online destination used to meet, share ... read more

Self-serve do-it-yourself advertising solutions make it possible for any web publisher to allow potential advertising customers to evaluate, buy and publish ads on their web pages without their intervention. It's like placing an ad-vending machine on your web pages, allowing who wants to advertise there to ... read more

Online publishing is in many respects the new frontier for those who have a voice, a business, a desire to communicate or change things for the better. It potentially enables any individual connected to the net to be a two-way communication hub capable of sending out ... read more

How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online? A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their online publishing and ... read more

Although many web publishers consider email newsletters an old-fashioned way to update their readers and customers, in my opinion, email messages remain THE most familiar, intimate, direct and effective way to communicate with anyone you know. As such they represent one of the most powerful means ... read more

Email distribution and newsletter mailing services are among the best and most utilized email marketing tools available out there. They allow you to get in touch with your audience in a direct and intimate way trough autoresponders, direct messages, and any type of newsletter format that ... read more

How can online journalists improve their design, usability and content creation skills? In this MasterNewMedia report journalist Eric Ulken shares some valuable insights on what online journalists can learn from web interaction designers to improve the way they create, layout and distribute their content. Usability and ... read more

Is another web site stealing and republishing your content without any credit or link back? Have you discovered blogs that republish your feeds and articles just like they were theirs? Are you getting worried about online plagiarism? Relax. Plagiarism as described above is all over the ... read more

What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide ... read more

Knowing how to make your website faster will soon become a core requirement for any serious web publisher. As a matter of fact, as I have mentioned in Part 1 of this guide, Google will soon start using the speed response of your web site together ... read more

How can you make your website faster? Are there specific speed-up steps one must take to decrease the time it takes to load anyone of your web site pages? If you haven't heard the news yet, even Matt Cutts, Google search engine evangelist, has already made ... read more

If you are interested in finding out what I think 2010 and beyond have in store for you, when it comes to new media, communication, marketing, learning, collaboration and new technologies, you have landed in the right place. This is Part 2 of MasterNewMedia yearly report ... read more

Every end of the year I stop to write down my thoughts about what's coming up next, when it comes to communication, collaboration, learning, marketing, media and technology, as this is the busy and fast-changing crossroad where I hang out most frequently. This time it has ... read more

What is the future of news and of newspapers? Will 2010 let journalists and traditional news publishers see a way out from the economically difficult situation they got themselves in? Will Murdoch be proven right? Find out in this MasterNewMedia guide. As 2009 is just behind our ... read more

Whether online content should be free or paid has been one of the biggest debates in this 2009 that is coming to an end. Should publishers and marketers embrace the freemium business model and let content go out for free or should they charge their audience ... read more

Online marketing is increasingly a critical element of anyone's communication strategy, as quality content, uniqueness and social media presence do not seem enough to guarantee a successful and sustainable online presence for anyone interested in it. Unless you understand also how to effectively leverage your different communication ... read more