Independent Publishing - Articles Archive
from May 5, 2010 to January 11, 2010

Just a few weeks ago I met for the second time Andrea Vascellari, a young European digital entrepreneur who helps out companies around the world find their ideal online marketing strategy. Andrea, who is Italian born but who lives in Finland and has clients from Latin ... read more

During my stay at the International Journalism Festival, which took place in Perugia, Italy, last week, I ran into Donatella Della Ratta of Creative Commons who I had not seen in ages. She was very kind and shared with me a story, which I found immediately ... read more

Effective and usable web navigation and design are some of the key crucial components of your website communication success. Build clear, easy-to-navigate web pages and people will be happy, click a lot and come back for more. In this report, you will learn about ten typical ... read more

Private label video publishing services allow professional web publishers to move beyond zero-cost video sharing sites like YouTube and onto video distribution services which guarantee faster transcoding, HD video quality, the option to schedule both VOD and scheduled programming, CDN-based distribution, ad management and integration as ... read more

How are publishers going to monetize online content in the future? With the launch of the iPad, Rupert Murdoch still picking on Google and positive signs of recovery from the economic recession, the discussion on online content is hotter than ever. With some revenues back in their ... read more

If you are starting a new web site it's easy to drown in the sea of alternatives offered by web hosting providers. Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is ... read more

As you are increasingly submerged by an endless flood of information, online content curators may provide a new, valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or ... read more

A domain name is the unique label that defines who you are and what you do on the web, even before someone can see your web site. Your domain name is the very first thing a visitor or potential customer knows about your web site. The ... read more

Would you get excited if I told you that how to diagnose which actions will help ad pricing to leave the economic downturn in the rear view mirror? Are you interested in analyzing the latest online advertising trends by looking at last year data and see ... read more

In the age of social marketing, online forums are, next to Facebook, Twitter and your favorite social media network, an ideal natural outlet for marketing your content in an ethical, helpful and altruistic way. As online forums are an online destination used to meet, share ... read more

Self-serve do-it-yourself advertising solutions make it possible for any web publisher to allow potential advertising customers to evaluate, buy and publish ads on their web pages without their intervention. It's like placing an ad-vending machine on your web pages, allowing who wants to advertise there to ... read more

Online publishing is in many respects the new frontier for those who have a voice, a business, a desire to communicate or change things for the better. It potentially enables any individual connected to the net to be a two-way communication hub capable of sending out ... read more

How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online? A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their online publishing and ... read more

Although many web publishers consider email newsletters an old-fashioned way to update their readers and customers, in my opinion, email messages remain THE most familiar, intimate, direct and effective way to communicate with anyone you know. As such they represent one of the most powerful means ... read more

Email distribution and newsletter mailing services are among the best and most utilized email marketing tools available out there. They allow you to get in touch with your audience in a direct and intimate way trough autoresponders, direct messages, and any type of newsletter format that ... read more

How can online journalists improve their design, usability and content creation skills? In this MasterNewMedia report journalist Eric Ulken shares some valuable insights on what online journalists can learn from web interaction designers to improve the way they create, layout and distribute their content. Usability and ... read more

Is another web site stealing and republishing your content without any credit or link back? Have you discovered blogs that republish your feeds and articles just like they were theirs? Are you getting worried about online plagiarism? Relax. Plagiarism as described above is all over the ... read more

What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide ... read more

Knowing how to make your website faster will soon become a core requirement for any serious web publisher. As a matter of fact, as I have mentioned in Part 1 of this guide, Google will soon start using the speed response of your web site together ... read more

How can you make your website faster? Are there specific speed-up steps one must take to decrease the time it takes to load anyone of your web site pages? If you haven't heard the news yet, even Matt Cutts, Google search engine evangelist, has already made ... read more