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What Business Strategy For News Publishers? When Most Of Your Content Is Freely Republished Elsewhere How Can You Survive? The AP Story The most recent statistical data by duplicated content analysis engine Attributor indicates that nearly half of the web sites taking content from major publishers are copying more than 90 percent of the original text of articles. For prestigious and long-established news organization like AP, this is ... read more | cat.: independent | Link John Blossom - Shore -- May 15

Why Tracking External Links Can Help You Improve Website Traffic Tracking and monitoring your incoming links can provide you with great and valuable insight into which sites, social media and other web traffic sources are sending you the best and most qualified visitors for your web site. But how do you go about analyzing those incoming ... read more | cat.: independent | Link Pavel Israelsky - Nana10 -- May 6

Best Embeddable Online Video Widgets And Playlist Creators - Mini-Guide Video playlists are a simple but effective way for web publishers to create extra content that has much greater value than a single clip. By aggregating, picking and selecting a compilation of videos on a certain topic or subject, you can offer something unique and special ... read more | cat.: independent | Link Robin Good -- May 4

Online Video Ad Formats: IAB Guidelines And Metrics To Monetize Online Videos The online video advertising market seems to show no decline despite the economic crisis. The last report from LiveRail shows that average CPMs keeps growing bravely, and internet video consumption has been experiencing a massive growth of 40% and more. Since this trend has kept growing almost ... read more | cat.: independent | Link IAB Digital Video Committee - IAB -- April 27

How To Get Your Images Indexed By Google Image Search One of my greatest traffic sources is Google Image Search, and, if you like me, utilize plenty of high quality, well-selected images for your web site, it is likely that the same thing has already happened to you as well. Photo credit: Mario Lopes In case you ... read more | cat.: independent | Link Robin Good and Peter Linsley - Google Webmaster Central YouTube Channel -- April 24

How To Blog Anonymously And Maintain Control Of Your Personal Privacy - Guide If you want to cover sensitive issues on your blog, or just keep unwanted readers off your content, here are some specific guidelines on how to blog anonymously while maintaining greater control of your personal privacy. Photo credit: Slobodan Vasic As whistleblowing bloggers keep reporting on stories often ... read more | cat.: independent | Link Electronic Frontier Foundation Team - Electronic Frontier Foundation -- April 15

How To Embed And Display RSS Feeds On Any Web Page: Best RSS-To-HTML Publishing Tools To display, embed or publish a RSS feed on your home page or blog post, there are a number of little known tools, scripts and web services that can solve your need in a matter of minutes. Here's a live example of an RSS feed embedded ... read more | cat.: independent | Link Robin Good -- April 13

Click To Call Embeddable Widgets: How To Bring VoIP To Your Web Site Customers And Readers Give your readers a way to talk to you straight from your web site with a single click of their mouse. That is the promise that several click to call web service providers are offering to bloggers big and small. By simply signing up for one ... read more | cat.: independent | Link Robin Good -- April 8

How To Publish A Book Under A Creative Commons License With The Support Of The Publisher Getting your book published under a Creative Commons license may still be one of the hardest task a writer has to go through, as most traditional book publisher still look at open licensing schemes like CC with great skepticism and fear. Photo credit: Vladyslav Danilin But according to ... read more | cat.: independent | Link Xtine Burrough and Michael Mandiberg - Digital Foundations -- April 3

Online Ad Revenue Optimization: Strategies To Increase Web Ads Performance These are challenging economic times for newspapers. While print advertising is feeling the majority of the brunt, a news organization’s online component has the potential to increase its ad revenue significantly. Quality content and desirable audiences give news organizations a big advantage over other online publishers; ... read more | cat.: independent | Link Rajeev Goel - PubMatic -- April 1

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