If you are trying to make your site more visible inside Google search engine result pages, here is a great set of Google-recommended tools to help you increase the findability of your site inside the SERPs.

Photo credit: hypermania

From proper indexing, to titling, link popularity, keyword analysis and proper HTML coding everything adds up when it comes to getting greater visibility inside major search engines result pages.

Luckily it is the AdSense Google team itself who has picked and selected the ultimate list of visibility, SEO and traffic driving tools to help you stay on top of the search engine traffic game.

Here all the details:

Light Up Your Site

1. The Command "Site"

Not sure if all your pages are being seen by Google? Search for your site's address after the command "site", like [site:example.com].

When you see your pages in the results, check your snippet content and page titles. Include information that matches the topic of a particular page.

If anything is missing or you want more details, you can also use the Content Analysis tool in Webmaster Tools.

2. Sitemap

If you upload new pages or topics faster than Google crawls your site, make sure to submit a Google Sitemap and include a refresh rate.

3. Image Search

Label your images appropriately. Users searching in Google Image Search will more easily find the image on your site.

Don't miss out on potential traffic because of [001.jpg] instead of [NintendoWii.jpg].

4. SiteLinks

Manage your SiteLinks.

Your most valuable links may not be the ones that Google chooses as SiteLinks, so remember you can remove any that you don't think users will find useful.

5. Diagnostic Checklist

Check for errors and keyword traffic in Webmaster Tools and consult the diagnostics checklist.

6. HTTP Status Codes

Serve accurate HTTP status codes.

• If you've retired a page permanently, serve a 404.
• If you've simply relocated it, serve a 301.

The more Google knows about your old pages, the faster it will find the next best page on your site for a given query.

7. Organic Content

Users and search engines like organic content. Make some of your own!

8. SEO Starter Guide

Read the recently released Google SEO Starter Guide.

9. Webmaster Tutorials

Watch Google Tutorials for Webmasters.

10. Webmaster Tools

Find out what information Google has about your website in Webmaster Tools.

11. Webmaster Central Blog

Get the latest updates from the Webmaster Central Blog.

12. Webmaster Help Center / Group

Find answers to your questions in Google Webmaster Help Center, or ask your questions in the Webmaster Help Group.

Additional Resources

• How To Name Your Blog Site And Domain URL - SEO - SEM Beginner's Guide
• How To Name Your Site: Beginner's Guide To Search Engine Optimization
• Write Great Titles For Your Blog Posts - SEO - SEM Beginner's Guide
• How To Get Good Links: SEO - SEM Beginner's Guide
• Online Video SEO: How To Make Your Video Content More Visible On Major Search Engines
• The Social Media Optimization Manifesto: Key Social Marketing Principles To Increase The Visibility Of Your Web Site

Based on the original work by Julie Beckmann for Inside Adsense and first published on December 22, 2008 as "Light up your site".

Photo credits:
Sitemap - Writemaps
SiteLinks - Get Found Now
Diagnostic Checklist - Ljupco Smokovski
HTTP Status Code - Raymond Mclean
SEO Starter Guide - Vinicius Tupinamba
Webmaster Tools - mchudo
Webmaster Help Center / Group - mipan