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\s15\ql \li0\ri0\sb100\sa240\sbauto1\widctlpar\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid10753114 \fs24\lang1033\langfe1033\cgrid\langnp1033\langfenp1033 {\insrsid10753114 Hello everyone here is Robin Good, live from 
Rome in Italy and here with me today is Eric Goldstein. Good morning, Eric! Where are you connecting from?
\par Good morning, Robin. I\rquote m here in New Jersey unable to get into New York City because of a transit strike.
\par Oh, I\rquote m sorry about this, but I\rquote m happy
 to have you onboard today as Eric is actually the father/mother/nurse/babysitter and fireman of Clipmarks, a new interesting fascinating tool which provides facilities to help you collect all of the interesting things you find out on the web. But I don
\rquote t want to take this away from Eric who\rquote s really the expert of Clipmarks which has now been out there for more than a month. How long have you been out there, Eric?
\par We\rquote ve been out since mid-September. So about three months now.
\par And I would like actually to listen and learn from Eric some of the key fundamental traits of this interesting tool with some unique characteristics. So in your simple, simplest description Eric, what Clipmarks is?
\par Sure, well I think the best way to say it is to contrast it to a b
ookmark. Unlike bookmarks that allow you to save links to webpages, Clipmarks is about allowing you to easily save the specific information that you find on those pages and then with each piece of information you save is included a link back to the source
. So in effect you have the bookmark, but more importantly you have the specific information that you wanted from the webpage.
\par So Clipmarks is a web-based facility, a service that allow you once you\rquote re registered and logged in to very easily, we\rquote ll learn how in a few seconds, collect the actual content, be those text, images, and what else, Eric?
\par Well right now Clipmarks supports text and images. We will likely be introducing Clipmarks for video and Flash, probably sometime in 2006, though right now just
 to keep it simple, Clipmarks is for text and images. And I should point out that you can collect multiple pieces of information from the same webpage, and with FireFox you can go to a whole bunch of webpages and clip information and then save that as one
 clipmark.
\par Okay, and I\rquote ve tried myself, but I\rquote ve had some little difficulties. Evidently I\rquote m not that of a gig or maybe there is something with my machine. But basically let\rquote 
s clear it up for everyone out there. If I want to start using Clipmarks, once I\rquote ve gone in and sign in as a new user, which is only a few fields to fill in, I receive an automatic e-mail that says \'93click here\'94 and you\rquote 
re going to be on. I do that and from then on, inside my browser, whether that be Internet Explorer or FireFox, I should see something new. What is that?
\par At that point you will see three buttons in your browser. Two of them are the buttons that allow you to create a clipmark. One is the \'93clip it\'94 button, and one is the \'93save\'94 button. And so what you do is you click the 
clip button whenever you want to clip something from the webpage that you\rquote re on. You then mouse around the page, and when you\rquote 
re mouse is hovering over the information that you want, orange lines will surround it. You then click the save button. You tag the content and you click save. And now you have the bookmark, and you have the content that you wanted to clip.
\par What else am I asked the moment that I\rquote m going to save that clip of information?
\par Well, when you save a clipmark there are a few things you can do. You can give it a title. You can give it tags. If you\rquote 
d like to, you could add your own remarks to the content. And importantly we also have a social aspect to Clipmarks. So, if you want to participate you can click a checkbox that allows the clipmark that you\rquote 
re creating to be added to the public site. So much like there are social bookmarking services, Clipmarks is also a social clipping service.
\par And so you have an open kind of hub where all the public hubs can be seen and accessed easily?
\par That\rquote s right. So that you - what we\rquote re trying to accomplish with the public hub is the ability for people to not just to come and find links to webpages, but the ability to connect with some specific information that matches what they
\rquote re looking for, and then very importantly also to connect with other people that have similar interest. And so we\rquote 
re trying to design the hub in a way that places equal emphasis on finding content, finding sources, and finding people about topics that interest you.
\par Content, sources and people, it would be wonderful to have in fact those three content areas on your very home page allowing me to explore all of the good things that the clip markers out there have been doing out there with you content. But I don\rquote 
t seem to be able to find that stuff.
\par Well, we thought the same thing, so we actually do have a new home page coming out sometime this week, I\rquote m not sure when, along with a number of other things. But, I agree with you.
\par Oh, that\rquote s wonderful. So we\rquote re thinking the same way, 
and yes, I think you deserve to expose as much as possible that good content that is being categorized and saved and clipped by other people to give an immediate showcase of the power and usefulness of this. So, I look forward to that. Now when people are
 
saving their clips are these clips, evidently they can go in a public space, but I assume they can also go in a private space. So, how do you manage the difference and are there significant things to know about the public Clipmarks space versus the privat
e one?
\par Well for the user to manage it it\rquote s simply a checkbox. If you don\rquote t want your clip marks to be seen by other people, you simply don\rquote t check the box, and that\rquote 
s on a per clip mark basis. So you keep some private and make others public. As far as the difference between the two, the only key thing I should point out is all of the metrics on the public site, whether it\rquote s \'93Top Tags or \'93Top Clippers.
\'94 All of that only pertains to information that\rquote s from public clip marks. And there is no crossover. If you keep it private it stays private.
\par So then you have lots of additional features that allow the users to really take benefit of this service functionality that you\rquote re offering completely for free. Am I correct?
\par Yes, Clipmarks is completely for free.
\par And these additional features as you\rquote 
ve just mentioned include tagging, comments, the ability to output to RSS I suppose and you will let me know, ability to aggregate content that belongs to a certain topic or category, and more of this. Can you tell me a 
little bit about these interesting new functions you have been continuously adding in the recent weeks?
\par Yeah, sure I\rquote d be happy to. As you said, yes you tag each piece of information. We also offer folders. To some extent I think that having both options is good for some people, and I also think that a lot of people on the web haven\rquote 
t yet embraced the notion of tagging, so for those people they can use folders instead of or in addition to tagging. I myself use tags and folders. We also, as you ment
ioned, enable RSS feeds based on any type of query that you do, so you can have a feed for clip marks on any topic or clip marks by any particular person, and of course a feed of clip marks by a particular person on a particular topic. One of the features
 we\rquote 
re coming out with in a couple of days that actually seems very obvious at first, but we spent a lot of time trying to make it work as best as possible is a print function, so that you can come to the website and print any specific clip mark and have a 
very customizable layout for yourself to do that or of course print a series of clip marks. So if you were to come to the clip marks website, do a query for Web 2.0, and were to see the clip marks that have been posted to the public about Web 2.0, you hav
e a very easy and customizable way to print that. I also should point out regarding print; we will be adding a print button to the Firefox extension of clip marks this week as well. So that if you don\rquote t want to save a clip mark, you\rquote 
re simply are doing research and you want to print, you can use clip marks to clip the various pieces of information, but then rather than saving it, you can simply print it. And now you\rquote re able to, one example that\rquote 
s very easy is looking for recipes online. If you\rquote re looking for
 a few recipes that make up a meal, you can clip two or three recipes or however many you want, click the print button, and then you will have the specific pieces of information from different websites if you want to, and be able to print that. So that
\rquote s another feature that\rquote s coming this week. There\rquote s a number of others, but I don\rquote t want to talk about features we don\rquote t have developed yet, just because we should develop them first.
\par That\rquote s a good approach to things, definitely. What about if I blog or repo
rt or am an online publisher and would like leverage clip mark ability to take specific content pieces and put them on the site but to produce also an RSS link stream out of that which contains also those information bits that I\rquote 
ve clipped with it. Is that easy and possible?
\par It is, and I\rquote m glad you asked that, thank you. Yes, just like an RSS feed you can create a what we call a \'93clip roll\'94 for any result set on the site, which will enable you to then push using RSS links to the latest clip marks for thos
e results. So, in your case you could do the Web 2.0 query, you could do a communications query, whatever topic you\rquote 
d like, and then create a clip roll and push that clip roll to your site to keep people abreast of the latest clip marks on any topic that interests you, or if you want on no topic. So yeah, and thank you for asking that question.
\par But, that seems a little bit counterintuitive. That is, I have to make a search feed that would embrace a certain set of tags or topics I have covered with Clipmar
ks. What about if instead I am on the fly spotting items and clip marking them and I want them to go straight out into an RSS feed?
\par Well, we\rquote re actually, and I preface this with what I said before, which I really don\rquote t like to talk about features until they\rquote re available, but within the next, I\rquote m hoping before the year is over, it\rquote 
s definitely one of our year-end goals, we will have a \'93Blog this\'94 link next to each clip mark. And that will allow you to push any clip mark on the site, whether it\rquote s your own or somebody else\rquote 
s, and push that clip mark into your blog. But as I said, that\rquote s not out yet, so you know, knock on wood it should be in about ten days, but we\rquote ll see.
\par But that is pushing it to my blog. I am again asking to push it to an RSS feed.
\par Well currently the only way you would push clip marks to an RSS feed is to take the results of a query. On a one clip mark basis, I\rquote m not sure how you would do that. Currently, I can\rquote t think, we don\rquote t enable that, but I\rquote 
m not even sure how you would. So, if you\rquote re talking about on a one clip mark basis, no. Right now it\rquote s on a result, which could include anything from all clip marks in the public or on a particular topic or by a particular clipper.
\par What about if I want an RSS feed for a specific tag that I\rquote ve created within my clip marks?
\par Absolutely, you would just go to clipmarks.com and either search for that tag or click on that tag, and then once the results come up on the page, there is a link that says \'93create an RSS feed,\'94 and like you know, you would
 do for many other either social bookmarking site or news service, it would then enable the feed for matching clip marks.
\par But, oh, I\rquote m not getting my point across. That would bring me an RSS feed that includes Web 2.0 tagged content from anyone within Cl
ipmarks. I want to go out and clip mark things out there on the web and stream them through a feed through Clipmarks. So what I would do, what I do with Delicious is I create a unique tag. Delicious allows me to put any tag I create into an RSS feed so I 
c
an then take that feed and syndicate it on any site I want and whenever I find something on the web with Flock, I just click one button and I put that unique tag, and then it automatically goes into that Delicious feed and it is syndicated across all the 
sites I want. I want to know if I can do the same with Clipmarks.
\par Exactly the same, yes.
\par So what is not clear to me is when I do a query on Clipmarks, which I\rquote ve done on Web 2.0, I don\rquote t get only my stuff that is tagged \'93Web 2.0,\'94 but I get a lot of oth
er people as well. So how do I limit if I wanted that feed to contain only my stuff? Only through my solution of using a unique tag?
\par No, you could do it that way, but what you would do is click on \'93My Clipmarks,\'94 which will limit it to your personal clip marks, then do the query for \'93Web 2.0.\'94 So do a search for \'93My Clipmarks\'94 with the tag \'93Web 2.0\'94
 and then create the RSS feed. Now let\rquote s say instead you wanted Eric Goldstein\rquote s clip marks on Web 2.0, you would click on my user name, and then you would do the query, and it would limit the query to E. Goldstein\rquote 
s clip marks tagged \'93Web 2.0,\'94 and then you would create the feed from that.
\par That\rquote s wonderful. Sorry it took me so long to wrap my mind around it. But I\rquote m not as familiar as you are with that and no
w that makes a lot of sense. Thank you Eric and thank you also for properly hinting me of the correct pronunciation of your last name-Goldstein. I didn\rquote t do that right at the beginning. Now, let me ask you, you\rquote 
ve been seeing quite a number of users pickin
g up your tool and quite a number of reviews and people linking to you in this recent weeks and months, since you have launched Clipmarks. What has been the main type of reaction, both on the positive as well as on the negative side that you have seen fro
m these people?
\par Great, well the positive has been that some of our members absolutely love what we do and seem to feel as excited about it and has high hopes for it as we do, and they just love the ability to clip specific pieces of content and absolutely
 identify with the advantages over bookmarks. I would say more importantly, and what I\rquote 
m trying to learn more from is from the negative, which is people thinking this is just another twist on bookmarks. And I get that a lot, whether the question is directly answered or it\rquote s just clear in the question or the response, that that
\rquote s what somebody sees Clipmarks as. And I need to learn to better communicate that this is not a twist on bookmarks. We really want to move past bookmarks and are trying to convey to p
eople that at least we believe there are some fundamental flaws in bookmarks. And do you mind if I point out some of them and what I hope to be able to accomplish with Clipmarks?
\par Please, go ahead.
\par Sure, well, I guess the obvious limitation of bookmarks is that you have a series of links and in many cases those links are incredibly long for many of us. And so you go look at this list of bookmarks, and I think it\rquote 
s fair to assume that many of us often look at that list and don\rquote t remember why we bookmarked certain pages. And so that won\rquote t happen anymore, because you don\rquote 
t with Clipmarks have a list of links; you have specific excerpts of information that you collected and with each piece of information is the link. So you know why you collected that link. S
econdly, you often have a set of bookmarks and when you go back to the page that it links to, you wonder where the information is that peaked your interest on that page and so you go looking for it. Again, that won\rquote 
t happen, because it is the specific information that you\rquote re collecting, not just the link to that page. And I guess lastly, it seems, and I can only speak for my personal experience and for people I\rquote 
ve spoken with, but I know that I quite often when doing research or any type of reason for being
 online, there were moments where I would find specific piece of information, or a great photograph, or some compelling quotes or statistics, whatever it might be, and I would kind of have that pause and say \'93I want that, what should I do with it?\'94
 And I would bookmark it and say \'93I\rquote ll come back to it later.\'94
 And I never did go back to it later because I simply forgot about it. And the link was not enough to trigger in my mind why I created it, and so I just ignored it. And so now I have the reflexive response of clip that piece if information, now it\rquote 
s mine, I can share it with others very easily, which unlike a bookmark I can\rquote t, because again I send you a link to a bookmark and you go to the page and now I can guide you, \'93oh, it\rquote s the third paragraph down, second sentence,\'94
 but with a clip mark I\rquote ll just send you the second sentence of the third paragraph. So for those reasons we\rquote re really looking to create an alternative to bookmarks, not a twist on bookmarks. And I hope I\rquote m making that clear, and I
\rquote m definitely going to try and make that clear via our webpage and our website and in talking to people.
\par Thank you, Eric. What about similar tools that do something very close to what Clipmarks does? Are you willing to mention any of them?
\par Sure, I\rquote ve seen two
 that I think are truly similar. I think there are a lot out there that some people think are similar, but I think there are two lately that are truly targeting the ability to clip as opposed to an alternative to bookmarks. One of them is called LookLater
, and one is ClickClip.org, though the last time I went there actually the site was down, so I\rquote m not sure if that\rquote 
s still ongoing but you could check ClickClip. I think that the key distinctions between Clipmarks as far as from a personal perspective and wh
y you would want to create a clip mark as opposed to, and I see if ClickClip is still alive, but why you would want to use Clipmarks, there are I think two fundamental really important differences in our technology that we took a lot of time to develop, t
hat really distinguish it from any other service I\rquote ve ever seen, and I hope that remains the case as we\rquote re trying to patent them. One is the ability to clip multiple pieces of information from the same webpage. And so you\rquote 
re not limited to highlighting content on a page and having one piece of content and that\rquote s your clip. So if you\rquote re reading an article from \'93The New York Times,\'94
 you can clip the first paragraph and then clip the second paragraph, and then the eighth paragraph, and then very importantly in 
Firefox, you can click on the link to the second page and clip from there as well. And when you have everything that you want gathered, that\rquote s when you hit save. Whereas with every other solution I have seen on the market, it\rquote 
s you would have to create a different clip for each one of those paragraphs, and that\rquote 
s a very big difference in my opinion. The second major distinction of Clipmarks and any other service is that we offer you the ability to select information that would not otherwise be selectable us
ing the highlighting method where you click and drag your mouse. And that is because I\rquote 
m sure everyone who listened to this has done this in the past, quite often when you use the click and drag method of highlighting content on a page, you end up grabbing information that you don\rquote t want, and it\rquote 
s like you jump from paragraph two to paragraph three, and for what ever reason now all the advertisements on the side of the page are highlighted as well. Well that\rquote s not acceptable if you\rquote re trying to click just t
he information you want. And so we\rquote ve created a method where as I\rquote ve said, you click the \'93Clip It\'94
 button, and then as you scroll your mouse on the page, various block elements basically get highlighted, and then you can adjust where those highlights are v
ery easily, and avoid that phenomenon of selecting more or different content than you really wanted to select in the first place. So those two things I really think establish Clipmarks as the premiere solution if you\rquote 
re looking to clip information from the internet.
\par Great, that\rquote s a lot of very useful and factual information. That helps a lot. People understand what Clipmarks is all about, and since it is free, I do invite everyone to go out there to Clipmarks, C-L-I-P-M-A-R-K-S, W-W-W in front and the dot
 com at the end to try out this free service that Eric has prepared and continuously improves on a daily basis. Before we close Eric it is your turn to shoot me two or three questions if you have any.
\par Sure, one thing I want to say is while I am definitely one of the co-founders of Clipmarks, much more credit should go to Derek Krezinowsky because he\rquote 
s equal with me in all the ideas and what not that we have for Clipmarks, but he is the man who spent countless hours programming the technology and creating 
the site, and we now have a great team that includes Adam, and another Eric, and I definitely do not deserve and can not take all the credit though I do appreciate you throwing credit my way, and as far as questions, I guess, you know, my number one quest
ion would be if you don\rquote t use Clipmarks yet, why not?
\par That\rquote s a terrific question, and that answer is as terrific as the question: because I could not. I have registered; I have clicked back on the e-mail. I went back to my browser, Firefox, Internet Explo
rer, and my favorite clone of IE, since I never use IE itself. But in all three I couldn\rquote t find the Clipmark button to show up in the view toolbars menu. So I was left to explore what others had done, and that\rquote s why I have not been using it.

\par Well, amongst the many hats I wear here, one is I am customer support. So, I will, once this call is over, I promise to give you some clear instructions on how to make sure you can see Clipmarks, and start using it hopefully.
\par I appreciate that. And please send me al
so the names of the guys on your team and your chief software engineer, chief technical officer you just mentioned so that I can properly spell out their names. And you can shoot a couple of more. Because though I haven\rquote 
t been able to clip myself actual bits of information, I have gone through the site and explored quite a bit so that I was not totally blank on what I was going to explore together with you today.
\par All right, let me think of a question that I think I would love to know the answer and hopefu
lly your listeners would as well. Um, I guess regarding the limitations of bookmarks, do you think I that am not giving bookmarks enough credit? Or do you also identify with some of the issues I brought up regarding simply a very long series of links and 
forgetting why you bookmarked certain things and also struggling to find on the page what you wanted? Or, am I, you know, do you think I\rquote m exaggerating those problems?
\par I think you\rquote re doing your job pretty well and I have no secreting admitting that I have long stopped using traditional bookmarks as I think they\rquote 
re just as you say, pretty much useless. Not easy in many cases to access or navigate. I have to say that more recently with the use of Flock I use of bookmarks associated with Delicious extremely useful and I\rquote 
ve been using services like Delicious which are social bookmark managers out there on the web quite a lot. And I find them very useful. They still approach the archiving of bookmarks in the traditional way, but I think that the usability, inter
facing ability for me to reuse that content in so many ways makes them extremely effective for my own needs at least.
\par Yup, I definitely understand that. And I hope that as people begin to see Clipmarks they begin\'85 it\rquote s funny, I read the book \'93Inmates are Running the Asylum,\'94 and I don\rquote t want to take credit for what I\rquote 
m about to say, because I didn\rquote t come up with it. But in the book, the author refers to the dancing bear concept. And the dancing bear is basically the idea that if people are walking in the 
street and they see a dancing bear, they become amazed, they don\rquote 
t realize or recognize whether the bear is dancing well or dancing poorly. And to some extent I hope that what Clipmarks ends up doing for people is basically inline with the dancing bear concept, which is you don\rquote 
t realize the bear is dancing poorly until another bear starts dancing well, and then you realize that the first bear danced poorly. And I hope that with bookmarks, while I do have enormous respect, and I think that the services out 
there do an incredible job managing bookmarks, I do think that bookmarks are to some extent like the dancing bear, and social bookmarking services are amazing and people are very happy to see them, but I hope that once they see what they can do with Clipm
arks and the way that they can interact with content and with people via Clipmarks that they\rquote ll kind of experience that dancing bear phenomenon.
\par You may be right, we will have to see. My personal impression to conclude are that you should not indeed put y
ourself against bookmarks as an alternative, as you are offering a service that is meaningful by itself in my own opinion and not as a replacement with those other ones. I wouldn\rquote t replace Delicious with Clipmarks; I wouldn\rquote 
t replace my Flock favorites with Clipmarks; I wouldn\rquote t replace my IE fav \endash 
 my Netscape favorites or IE bookmarks or whatever is the correct combination with Clipmarks. I think they just offer something different. So I would not go that marketing road. And though I was not asked, my reco
mmendations are for becoming more aware of the striking critical strategic importance of the user interface and usability of the information that people collect. That\rquote 
s my hardest obstacle and resistance to full acceptance of the Clipmarks metaphor that I\rquote 
m offered. I like the idea, I think it can work well, but presently the interface slows me down a bit. Both in the ability for me to process the information you\rquote 
re presenting. There is too much boxing, too many elements to pay attention to, too many elemen
ts asking for attention so when you have so much information on a page the user interface and usability become very critical and I think that is the area of evolution for Clipmarks that has the widest margin of further improvement that you can make. So, I
 would suggest to allow also more customization and personalization of the display from the user standpoint. I\rquote m not comfortable without information and the stream of clips are now presented again for me, when I\rquote 
m an information designer there is too much boxing, too much ink being used really for no purpose, when I really want to look at the information. I\rquote 
m particularly enthused of minimalistic and very customizable interfaces like a recently popular one is has been the one from Microsoft Start then has ev
olved into Microsoft Life. I think that that is a good example of how different bits of information can be combined and let the user customize them. And I strongly look forward to see your own page become a news clearing house divided by categories and ap
p
lications and you leveraging possibly the fact that many of your users are going to be capable guides, filter-ers of information who can aggregate, select, and put together Clipmark rolls and other unique feeds of Clipmarks content on very specific topics
.
 I think this may be strong point leverage both for the value that this can bring back in the overall sum of the usefulness of the service as well as providing some greater traction in virile marketing of the tool itself. So, these are my recommendations 
for you and I must compliment you for the good work done so far, for the humbleness with which you\rquote 
ve gone ahead in promoting your service and for the deserved attention you are now getting. I leave it to you for any closing remarks and invitations to our listeners. From Robin Good, here in Rome this is all for today with Eric Goldstein of Clipmarks.

\par Thank you, Robin. I\rquote ve really enjoyed talking to you and I just want to say that the suggestions you just made I completely agree with. I would, I guess I\rquote ll 
leave it on a criticism of Clipmarks, since honestly we spend most of our time looking at what\rquote s not good enough and trying to make it better. Just to take what you said about the interface, I\rquote 
ve often mocked our site, that it is like getting out of the subway in the middle of Times Square and it takes you about fifteen to twenty seconds to figure out where you are and where to go. And that\rquote 
s not a comfortable feeling and nobody wants that. So we absolutely need to make our site a little more navigatable an
d user-friendly and so I completely support what you said about Clipmarks, and right now I would probably tend to sum it up the way you did: I love the concept, I love what we\rquote re doing. I think we\rquote 
re doing it well, but I absolutely think it can and needs to be a lot better and we\rquote re going to work on that. So, that\rquote s how I would leave it for now and hopefully we\rquote ll talk soon and I\rquote ll be able to point to some things we
\rquote re doing to accomplish that.
\par Thanks again Eric, have a great day and talk to you soon! All the best!
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