Content Licensing And Syndication: The Best 2009 Articles And Reports From MasterNewMedia

Online content licensing and syndication allow web publishers to distribute and sell their content to multiple audiences, networks, as well as to traditional media outlets. In an age where online content is increasingly spreading in contexts different than the original source, understanding all the options at stake and their pros and cons is absolutely crucial for any web publisher.

Photo credit Laurin Rinder

With almost 1 billion people looking for specific content each day, online content licensing and syndication provide a great opportunity for media producers (such as news organizations, bloggers, video producers, etc.) to place their content in front of a large audience and generate extra revenues.

In fact, that are a number of services specifically designed to sell valuable content to large publishing giants like USA Today, The Washington Post, the New York Times and others that use such content to effectively complement a news story on their web sites.

It is a win-win approach really, because small publishers achieve greater visibility for their content, while large publishers find nice pieces of information (i.e. live reports, videos, photos, interviews, etc.) for a relatively small price.

Specifically, the main benefits independent publishers have to syndicate and license their content are

1. Backlinks In most cases, when a distribution partner republishes your content, you are getting a link back to your web site. As you well know, this not only may likely bring you quite a few extra visitors, but it can also boost your ranking inside search engines.

2. Revenues Each time your content is republished on another web site, you earn part of the advertising revenue. Or if you use a content distribution marketplace like Mochila, anytime a publisher purchases your content you earn a percentage of the selling price.
3. Authority The extra visibility and prestige that your presence on quality content partners can generate.

Do you want to know more about content licensing and syndication? Here is a special set of MasterNewMedia best 2009 articles and reports covering the following key topics

• What is online content syndication,
• licensed content syndication and its pros and cons,
• how to monetize your content being reused across the web,
• the best content distribution services out there,
• how to reuse content for the eBook market.

Content Licensing And Syndication: The Best 2009 Articles And Reports From MasterNewMedia

Guide To Online Content Syndication

Online syndication allows web publishers to distribute their content to multiple audiences, networks, as well as to traditional media outlets and to their online counterparts. In an age where content is increasingly in contexts different than the original source, understanding professional syndication options and their pro and cons is a strategically important piece of the success puzzle for any professional web publisher.

by Larry Schwartz and Susan Gunelius - September 10th, 2009

 

Guide To Licensed Content Syndication

Online Key Performance Indicators (KPI) are web metrics used to help an any Internet publisher define and measure progress toward achieving its communication and business goals. Identifying and selecting your key online performance indicators is a great strategy to measure the performance of your online business and spot those areas where you need to make improvements.

by Larry Schwartz and Susan Gunelius - September 16th, 2009

 

Content Licensing: How To Monetize Your Content Being Reused Across The Web

How do you close the gap between potential revenues from content used across the Web and and the ability to effectively extract such revenues from unlicensed publishers redistributing your content online? These days controlling distribution is not only less feasible but also less desirable, as legitimate viral distribution of content benefits every party involved by allowing content to naturally find its most valuable contexts.

by John Blossom - April 17th, 2009

 

Online Content Distribution: Guide To The Best Content Syndication Services

Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. In fact, such content redistribution partners can be major publishing giants like USA Today, The New York Times, The Washington Post, and others. In this guide I have brought together and reviewed the most interesting online content distribution services presently available.

by Robin Good and Daniele Bazzano - August 3rd, 2009

 

eBooks Marketing Trends: Book Publishers Seeking How To Integrate eBooks Into Their Sales Strategy

What are the current eBooks marketing trends? Why are content publishers still seeking how to effectively integrate eBooks into their sales strategy? In this article, content and media expert John Blossom, tries to outline a strategy for content producers that want to leverage the potential of book-oriented content to reach to new, broader audiences via eBooks.

by John Blossom - November 13th, 2009

 

What Business Strategy For News Publishers? When Most Of Your Content Is Freely Republished Elsewhere How Can You Survive? The AP Story

The most recent statistical data by duplicated content analysis engine Attributor indicates that nearly half of the web sites taking content from major publishers are copying more than 90 percent of the original text of articles. For prestigious and long-established news organization like AP, this is a completely new battleground and understanding how to counter such new issues has rapidly become of critical strategic importance.

by John Blossom - May 15th, 2009

Originally prepared by Robin Good for MasterNewMedia, and first published on December 28th, 2009 as "Content Licensing And Syndication: The Best 2009 Articles And Reports From MasterNewMedia".

Photo credits:
Guide To Online Content Syndication: Part 1 - head-off mashed up by Robin Good
Guide To Licensed Content Syndication - head-off mashed up by Robin Good
Content Licensing: How To Monetize Your Content Being Reused Across The Web - Attributor
Online Content Distribution: Guide To The Best Content Syndication Services - Roman Antoshchuk
eBooks Marketing Trends: Book Publishers Seeking How To Integrate eBooks Into Their Sales Strategy - ClaudioB
What Business Strategy For News Publishers? When Most Of Your Content Is Freely Republished Elsewhere How Can You Survive? The AP Story - ClaudioB