branding - Latest News

Brands Are Inside-Out, User Experience Is Outside-In “The problem is that “brand” will always be about the impression companies want to make, and are by their nature an ‘inside-out’ proposition — a company figures out its brand and what it means, and does what it can to communicate or otherwise impart that message ... read more | cat.: branding | Link | Comment Peter Merholz - Peterme -- February 7

Brand Experience Replaces Broadcasting: Online Communities And User Engagement Are The Access Keys I am having a bit of a ramble around the demise of mass media, why it happened in the first place and how our digital world is impacting on what we consume and how. Photo credit: Hans Doddema So I came across an interesting book by ... read more | cat.: branding | Link | Comment Alan Moore -- February 17

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