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Online Video Advertising Made Easy - Create, Buy And Sell Video Ads Online With Aditall Aditall provides an online marketplace for creating and selling, or buying and customizing inexpensive video advertising for the web. Video advertising is one way of making your message stand out on the web, and has now even been included within the ad units offered by the popular ... read more | cat.: advertising | Link | Comment Michael Pick -- November 12

Mobile Phones As Mass Media: Advertising Models And The Creative Challenge - Part 3 Mobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Photo credit: solarseven Mobile ... read more | cat.: advertising | Link | Comment Alan Moore - SMLXL -- July 19

Online Video Advertising: New Platform Increases Targeting And Introduces New Ad-Serving Approach - LiveRail Is Here Online Video Advertising is rapidly evolving, with a number of services stepping up to the challenge. But until now the approach has largely been based on a cost-per-mille (CPM) payment model. However, a new contender looks set to buck the trend. LiveRail is a brand new ... read more | cat.: advertising | Link | Comment Michael Pick -- July 9

RSS Feeds Monetization Tools: A Mini-Guide RSS feeds are a popular data format used for serving users frequently updated content and they offer great opportunities to publishers who are looking for alternative systems to generate revenue from their original content. Photo credit: Kristian Peetz With the growing popularity of RSS feed-based syndication, many ... read more | cat.: advertising | Link | Comment Robin Good and Livia Iacolare -- March 25

AdSense Alternatives: Contextual Advertising Programs To Make Money Online Looking for AdSense Alternatives? Here is a reference guide to the most interesting alternative solutions to monetizing your online content with contextual ads. Photo credit: Kirsty Pargeter Google AdSense is one of the most popular ways to monetize your blog, but there are times when it is worth ... read more | cat.: advertising | Link | Comment Robin Good and Michael Pick -- March 7

Blast Your Web Site Conversion Rates To The Max With The Google Website Optimizer Google Website Optimizer is a new, free tool designed to provide online marketing managers and web advertising specialists with all the tools needed to carry out effective conversion testing on their site. This means that any webmaster or blogger who has a strong interest on how the ... read more | cat.: advertising | Link | Comment Michael Pick -- February 26

Content Monetization: How To Make Money With Your Blog Content Nonetheless many discount blogs and small independent news sites as possible instruments for content monetization, most such critics are stuck into an old and intellectualized notion of what blogs and one-person web sites should be about. Photo credit: Cristian Andrei Matei There is no law or tacit ... read more | cat.: advertising | Link | Comment Livia Iacolare and Robin Good -- February 11

Online Publishing Hot Trends: The 2007 Business Outlook For Online Media Publishers As the pace of change continues to increase, new small online publishers as well as established content media giants will both need to understand where and how to invest extra time and resources to keep their companies growing while providing more of what online audiences are ... read more | cat.: advertising | Link | Comment John Blossom - Shore -- January 16

Product Placement And Hypercommercialism Pervade Hollywood Film Industry: But No-One Seems To Notice Product placement presents consumer products, brand names and locations to film and television production teams for inclusion in their projects. The goal is the one of raising brand awareness while selling the idea to movie production houses as a "clever" way to reduce their costs while ... read more | cat.: advertising | Link | Comment Robin Good -- January 9

Social Bookmarking Services And Tools: The Wisdom Of Crowds That Organizes The Web Social bookmarking has been one of Web 2.0's success stories, tapping into the social dimension of the evolving internet, the power of online collaboration and the wisdom of crowds. Photo credit: Maarten Janssen The web is vast. Far too vast for anyone to have a hope of ... read more | cat.: advertising | Link | Comment Michael Pick -- December 1

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