Can Computers Change What You Think And Do?

Persuasive Technology. Using Computers to Change What We Think and Do
By Dr. B.J. Fogg, published in December 2002
= interesting, promising
Book
USD $34.95

Technology Guru Massimo Curatella has recently pointed me to another book that sounds like it was really juicy stuff: Persuasive Technology by Dr. B.J. Fogg.

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

“Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior.

Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples available inside this book.

Persuasive technology can be controversial—and it should be.

Who will wield this power of digital influence? And to what end?

Now is the time to examine and analyze these issues and explore the principles of persuasive technology. B.J. Fogg has written this book to be your guide.
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The book is receiving high praise and highest ratings from readers (see the customer reviews at amazon.com and Barnes & Noble) and I have to admit that I've been effectively persuaded to buy it myself...