Curated by: Luigi Canali De Rossi

Monday, March 31, 2003

Color Based Mood, Personality And Character Testing

= must have
Online Service
FREE (some + free 7-day trial)

Highly effective and intriguing interactive tests leverage the use of color to reveal hidden and not so obvious aspects of your personality and character.

Though I have reviewed before this impressive color-based personality analysis tool, I felt due to provide some extra kudos to this unique online service as well as to the new tools that have been developed and made available to us.

Among the new test additions available at Colorgenics let me point you to:

Colorgenics Psychological Profile pageview=test_16cube which is a more complex version of the original Colorgenics Mood Analysis test accessible at: pageview=test_8cube

While utilizing tested, well-documented studies, the Colorgenics Psychological Analysis color-based personality test allows to analyse the motivations and rationale behind your character.

What about your present situation is keeping you from achieving your goals?

What drives your sensual self, and what are your moods telling you about what you really need?

By utilizing this entirely visual online tool you can get some quite interesting insight on how and why you are the way you are.

In my personal experience, Colorgenics tools provide always some interesting answers along with valuable recommendations on how to realize one self and become more aware of issues and resisting forces at work in your daily struggle with life.



Previous review of Colorgenics available on:
Personality Profiling through Color Preference

More interactive visual tests can be accessed at: pageview=test
(some may require to sign up for a 7-day free trial).


Readers' Comments    
2007-09-12 13:33:01


can we find the persons character with the colour what they like

eg i like bule and my friend like black

2007-09-12 13:42:59


can we find the persons character with the colour what they like

eg i like bule and my friend like black

2007-08-25 15:42:22


do not offer a free test if you have to answer 50 questions if i want to go to school i know how to apply! This is not cool!!!!!!

2005-11-23 13:32:56


thanks for the info.
it helped me a lot how to describe it a blind person.

2005-10-19 05:57:41


I need some solid information on colour and the meotion for my research. Any suggestions on what books to read and such?

2005-09-16 14:11:14


I'm doing a research project on this stuff so if anyone wants to give me some info my email address is HELPFUL information would be appreciated.

2005-07-27 01:01:24


Is there anything in relation to the color a person writes in? What does it mean? Are they trying to send some kind of subliminal message?

2004-07-26 12:46:12

navit gohar

I am currently investigating the scientific relation between colour emotion and memory, and very interested in any reference you have on colour and emotions. Do you have a reference list for that article?

2004-07-08 16:42:16


Tell more info about the experiment that was done with the cards, like what colors some associated with what emotions and what ages felt that way.

2004-02-09 05:54:09


Color-Emotion Association
There have been many people who have wondered about the association between colors and emotions, therefore many studies have been conducted to find the link between colors and emotions. Research suggests that there is a direct correlation between colors observed by an individual and the resulting emotions.
First I will identify colors and the emotions most often associated with them. Red is commonly associated with anger and love. It can be up-beat and positive or aggressive and threatening. It grabs attention. Blue is a calming color. It is peaceful and seems to make the time pass more quickly. It also has negative attributes, it may seem tiresome in an energetic environment and it is a predictable color because it is used for so many things. Yellow is a happy color. It brings thoughts of cheerfulness and joy. It can be used to promote optimism. It can also be the color of cowardice and deceit. Orange is positive and enthusiastic. It can bring warmth to a person. It can also be superficial. Green is most associated with a negative emotion, jealousy. It can be positive also, it can mean good luck, harmony and is linked with nature. Violet is associated with nobility, spirituality, creativity, and moodiness. Black is a serious and conservative color. It is sophisticated and mysterious. It can also be mournful and lifeless. White is a pure color. It is innocent, clean and fresh.
The study of associating colors with emotions is colorgenics. There has been much research conducted to try and prove that there is a color-emotion link. Colors effect emotion in positive and negative ways. Color and emotion associations are not the same for everyone. We see color every moment of the day and so therefore we are emotionally effected by it all the time. There is an idea called the Cannon-Bard theory that says stimulation from experiences and physiological responses occur simultaneously. This concept can be applied to colors effect on emotion. A disliked color may result in the link of a disliked emotion. Emotions are usually reactions with other people. It is possible to trigger one or more emotions when you see someone in a certain color. When people see a change in their environment, they have a subconscious emotional arousal. Colors are either passive or aggressive. Passive colors are usually light, while aggressive colors are darker. At times it may seem difficult to explain why we feel the way we do and sometimes it may be because of the colors around us. Color may also account for the way people act toward you.
The mind’s most effective way of gathering information is through vision. The human eye can perceive over about ten million colors. Darker colors can seem to be heavier as where paler colors can seem to be lighter. Our culture is also a major factor in how colors effect our emotions. We see black as the color of mourning because it is commonly used at funerals. There has been research conducted to find a link between colors and emotion. Most emotions have similar body reactions. “Specifically, any combination of color and emotion is more likely to occur when both have similar locations on a person’s preference scales for those dimensions.” Studies have shown that the color-emotion association is often learned. It is usually learned from what the majority of people in their environment use certain colors for. In 1954 Woodworth and Schlosberg identified the most influential factor in color-emotion association: the positive-negative or agreeable-non agreeable dimensions. It is a concept closely related to the idea of what colors and emotions are preferred. Research shows that associations between colors and preferences. Color and emotion preferences change with age. The change in preference is most likely not the result of individual learning experiences. There have been studies that have shown that infants have a happy reaction to strong bright colors. Pastel colors have been shown that they are too sophisticated for the child to enjoy.
Some mental associations for color would be hot, fire, heat, and blood for red. Warm, metallic, autumnal for orange. Sunlight for yellow. Cool, nature, water for green. Cold, sky, water, ice for blue. Cool, mist, darkness, shadow for purple. Cool, snow for white.
Objective association for color would be passionate, exciting, and active for red. Jovial, lively, energetic, and forceful for orange. Inspiring, vital, celestial, and cheerful for yellow. Subduing, melancholy, contemplative, and sober for blue. Dignified, pompous, mournful, and mystic for violet. Pure, clean, frank, and youthful for white.
Some research conducted has been individuals observing colors and identifying what emotions occur. These studies also included people of various ages. The people tested were tested individually to see the similarities in the color-emotion association. They were given a set of colored cards laid out before them and told an emotion and to, without much hesitation, to pick up the first color or colors that came to mind.
The results showed that children and adults had very different perceptions of what colors and emotions go together. This could be because the children haven’t been around long enough to see how our culture uses colors in most instances. The adult’s results were all fairly similar. In a study by Mark Terwogt and Jan Hoeksman it was quoted: “Links between colors and emotions can be explained on the basis of color preferences and emotion preferences.” People link colors they like with emotions they like as well as colors they dislike with emotions they dislike. Such as red with anger or it could be switched around and be red with love.
In conclusion there is a possible connection in colors and emotions. But it is also said that the association is learned. It is not for sure whether it is learned or if it comes naturally or if it is merely through preference. As seen in the research, there does seem to be a direct link between colors and emotions. It is different for everyone, but most seem to have learned it. It is based on the environment around the person among other influences.

posted by Robin Good on Monday, March 31 2003, updated on Tuesday, May 5 2015

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This work is licensed under a Creative Commons License.




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